SOOSH ORGANIC CONTENT
SOOSH ORGANIC CONTENT
For a bold, fast-moving sushi and onigiri brand, SOOSH needed a social-first visual system — designed to live in the feed as much as on the shelf.
Designed as a visual identity for SOOSH’s social presence, this graphic direction transforms everyday sushi into bold, graphic moments. Through oversized typography and playful color blocking, each asset becomes part of a cohesive system that feels energetic, confident, and unmistakably SOOSH across the feed.
Selected assets were designed in motion to trigger visual attention and strengthen brand recall, while a mix of animated and static formats helps the content perform better within platform algorithms. Together, the system stays bold, balanced, and built to win in the feed.